Digital Communication Manager
Description
Main activities:
- Implement the digital communication plan
- Manage community engagement and handle messaging across three networks: Facebook, Instagram, and LinkedIn by gathering necessary information for each type of inquiry: contact details, complaint details, etc.
- Purchase advertising space and oversee online advertising campaigns
- Define and document website requirements with providers and develop specifications
- Ensure optimal and compliant results according to specifications
- Analyze and monitor website traffic and activities
- Monitor error rates encountered on the website
- Manage the company's online reputation across all digital tools (social media, Google, Maps, WhatsApp, etc.)
- 15-day conversational calendar across the three social media
- Provide briefs to the graphic designer outlining visual directions (content, image, color, text)
- Write accompanying texts for publications in Arabic and French, selecting appropriate terms and tone for each network and choosing relevant hashtags for increased visibility
- Establish benchmarks for competitor digital communications
- Track social media requests, quotes to zone managers, and complaints to customer service
- Monthly reports for each network: Facebook, Instagram, and LinkedIn, including analysis, audience measurement, and traffic analysis (growth in subscribers, interactions with posts, subscriber demographics, etc.)
- Create and manage ad hoc events such as online contests (define contest mechanism, determine prizes, order prizes, propose questions, schedule prize ceremonies, take photos, and publish)
- Present action summaries to management
- Propose recommendations for improving digital communication
Access conditions:
Level of education :Bachelor's degree in Marketing, Graphic Design
Additional Training and Desired Profiles
- Mastery of digital communication tools and social networks, graphic design desirable
- Mastery of the French and Arabic languages, English desirable
Experience : Minimum 2 years in the field of digital communication
Personal skills
- Adaptability
- Organizational skills
- Ability to handle pressure
- Teamwork skills
- Good listening and communication skills
- Sense of responsibility
- Ability to take initiative
- Availability
- Interpersonal skills
- Interest in new technologies
- Proficiency in Photoshop/Canva
Function: Digital Communications Manager
Direction: Marketing & Communication
Departement: Communication & Events
Workplace: Bordj Bou Arreridj
Education level: Bachelor's degree in Marketing, graphic design.
Experience: Minimum of 2 years in the field of digital communication
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